International Museum Academy (IMA) Programme was set up in 2016 by the Cultural Skills team at the British Council to respond to the global demand for the professional development in museum management. The first edition of Audience Engagement as part of IMA programme was delivered in partnership with National Museums Liverpool in August 2016. This led to attracting high interest from the contemporary museums in Taiwan in developing a national museum conference on audience engagement and a professional development workshop to share UK knowledge and increase skills in this area for museum managers across Taiwan.
Through this IMA Taiwan pilot programme in partnership with Kaohsiung Museum of Fine Arts (KMFA), British Council in Taiwan hopes to facilitate the building of new relationships in museum and contemporary arts between the UK and Taiwan; to encourage the exchange of new ways of thinking and working for audience engagement through sharing of best practices in both UK and Taiwan museum sector; to increase skills and expertise of museum professionals in Taiwan, and to create an active network of museum professionals for future collaborations between Taiwan and UK.
About IMA Taiwan Programme
IMA Taiwan programme will take place over three days. The first day on the 9 November will be the conference, open to 100-150 delegates, such as museum professionals, creative practitioners, students and academics from across Taiwan. The second and third days will be open to 40 museums professionals, currently working in curatorial, learning, audience development and management positions. This will include visits to museums and galleries in Taiwan on the 10 November and the professional development workshop at KMFA on 11 November.
In the conference, the presentations and panel discussions jointly by Taiwan and UK speakers shall focus on approaches, strategies and case studies to developing museum audiences and increasing access to modern and contemporary art with community engagement and architectural space design. Guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art on the second day aim to create an opportunity for the workshop participants and UK speakers to have both visitor experience and professional exchange with these museums to understand their approaches for audience development through space and community engagement. Bring back some topics from the museum visits, on the third day in the workshop, short presentations, panel discussions and group activities will be designed to help build practical, strategic and sustainable approaches to engaging and developing existing and potential future audiences in contemporary art museums in Taiwan.
Date and location
The programme will be held mainly at KMFA (Address:No. 80, Meishuguan Rd, Gushan District, Kaohsiung City, Taiwan 80460) with guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art.
|9 November (Thursday)
|10 November (Friday)
|Workshop (guided museum visits)
|Guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art
|11 November (Saturday)
|Workshop (group activities)
|KMFA Multi-purpose Room