International Museum Academy (IMA) Programme was set up in 2016 by the Cultural Skills team at the British Council to respond to the global demand for the professional development in museum management.  The first edition of Audience Engagement as part of IMA programme was delivered in partnership with National Museums Liverpool in August 2016. This led to attracting high interest from the contemporary museums in Taiwan in developing a national museum conference on audience engagement and a professional development workshop to share UK knowledge and increase skills in this area for museum managers across Taiwan. 

Through this IMA Taiwan pilot programme in partnership with Kaohsiung Museum of Fine Arts (KMFA), British Council in Taiwan hopes to facilitate the building of new relationships in museum and contemporary arts between the UK and Taiwan; to encourage the exchange of new ways of thinking and working for audience engagement through sharing of best practices in both UK and Taiwan museum sector; to increase skills and expertise of museum professionals in Taiwan, and to create an active network of museum professionals for future collaborations between Taiwan and UK. 

 

About IMA Taiwan Programme

IMA Taiwan programme will take place over three days. The first day on the 9 November will be the conference, open to 100-150 delegates, such as museum professionals, creative practitioners, students and academics from across Taiwan. The second and third days will be open to 40 museums professionals, currently working in curatorial, learning, audience development and management positions. This will include visits to museums and galleries in Taiwan on the 10 November and the professional development workshop at KMFA on 11 November.  

In the conference, the presentations and panel discussions jointly by Taiwan and UK speakers shall focus on approaches, strategies and case studies to developing museum audiences and increasing access to modern and contemporary art with community engagement and architectural space design. Guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art on the second day aim to create an opportunity for the workshop participants and UK speakers to have both visitor experience and professional exchange with these museums to understand their approaches for audience development through space and community engagement. Bring back some topics from the museum visits, on the third day in the workshop, short presentations, panel discussions and group activities will be designed to help build practical, strategic and sustainable approaches to engaging and developing existing and potential future audiences in contemporary art museums in Taiwan.

 

Date and location

The programme will be held mainly at KMFA (Address:No. 80, Meishuguan Rd, Gushan District, Kaohsiung City, Taiwan 80460) with guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art.

Date Programme Location
9 November (Thursday) Conference  KMFA auditorium
10 November (Friday) Workshop (guided museum visits) Guided museum visits to Yu-Hsiu Museum of Art and Asia University Museum of Modern Art
11 November (Saturday) Workshop (group activities) KMFA Multi-purpose Room

For more information, please contact Ms. Zhong from KMFA via email: ima.kmfa@gmail.com 

About the UK Speakers and Workshop Leaders

Next to an exciting line-up of senior museum curators and practitioners, professors in art and architecture fields and practicing architects from across Taiwan, British Council in Taiwan has invited the below three UK professionals to participate in the IMA programme to give keynote speeches and to lead professional workshop. 

  • Marcus Dickey Horley: Visitor Experience Manager and Curator of Public Programmes, Tate, London

    Marcus Dickey Horley has worked for over twenty years in the delivery of visitor experience, accessibility, staff training and audience development across the cultural sector in the UK. At Tate, he has developed and delivered a series of popular and successful programmes that have enabled previously excluded audiences to engage with gallery collection displays. He has developed a series of training courses to enable Deaf people to become qualified Gallery Guides and has championed the use of British Sign language as a first language for gallery tours. Working with Visually Impaired artists, he has also delivered a series of artist-led gallery workshop activities and has curated spotlight exhibitions such as Edges and Extremes, which addressed the way in which museum collections manage their physical spaces in order to enable everybody to participate. Internationally, Marcus has lectured in Sydney, Moscow, Dubai and Qatar on the themes of access and inclusion, and has recently delivered Access audit and inclusivity training at the National Museum of Oman and to the Sharjah Museums Service in the UAE.

  • Claire Dobbin: International Museum Consultant, KCA London, UK

    Claire is a curator and educator with a broad range of international museum experience. She has developed and delivered professional development training in the UK and the Gulf, where she is currently working with TalentS|KCA to train the facilitator team for the Louvre Abu Dhabi. Claire was Senior Curator at London Transport Museum, where she worked for seven years (2005-2012), specialising in the Underground’s art and design heritage. Between 2012 and 2016 Claire worked for Qatar Museums, managing a Curatorial and Collections department. Claire is also a visiting lecturer on the Museums, Galleries and Contemporary Culture MA course at the University of Westminster, and she is involved in a number of research projects relating to multisensory learning.

  • Asif Khan: Architect and Designer, UK

    Asif Khan founded his architecture practice in 2007. The studio works internationally on projects ranging from cultural buildings to landscapes, exhibitions and installations. Khan's practice investigates how technology, matter, nature and human sensibility can be utilised to define and enhance the atmosphere and specificity of place and space. His interest expands this idea into how material and social innovations can fundamentally alter the way people experience and shape their environment. His current projects include UK Pavilion for Astana Expo 2017, the forthcoming new Museum of London at West Smithfield, and various works at Expo 2020 Dubai. Notable past projects include Serpentine Pavilion 2016, MegaFaces Pavilion at Sochi 2014 Winter Olympics and Coca-Cola Beatbox at London 2012 Olympics. Khan is the recipient of numerous awards including a Red Dot Design Award, Cannes Lion Grand Prix for Innovation, and D&AD award. He sits on the Board of Trustees for the Design Museum and teaches MA Architecture at the Royal College of Art.

Conference Outline

Time Duration (Minutes) Session Topics and Description Speakers / Panelists
9:30-9:50 20 Registration    
9:50-10:00 10 Opening Welcoming remarks Yulin Lee: Director, Kaohsiung Museum of Fine Arts (KMFA)
Session 1  Audience Development Approaches and Programmes
Chair: Anderson Chang, Chief of Section of Education & Public Services, KMFA
10:00-10:30 30 Session 1 Strategies for Engaging Diverse Audiences with Art at Tate Modern and Tate Britain Marcus Dickey Horley: Visitor Experience Manager and Curator of Public Programmes.Tate, London
10:30-11:00 30 Session 1 On the Epochal Role of the Art Museum from the Viewpoint of Audience Engagement Hsiangling Lai: Independent Curator
11:00-11:20 20 Session 1 Break  
11:20-12:00 40 Panel discussion Audience Development Today
A conversation about some the audience development challenges faced by museums in Taiwan today, including priorities and considerations for developing and enhancing strategies and policies.
  • Marcus Dickey Horley / Visitor Experience Manager and Curator of Public Programmes. Tate, London
  • Hsiangling Lai: Independent Curator
  • Anderson Chang: Chief of Section of Education & Public Services, KMFA
  • Po-Wei Wang: Assistant Researcher, Research Department, Taipei Fine Arts Museum
12:00-13:30 90 Lunch    
Session 2: Engaging the Community
Chair: Hsiang Huang, CEO, Yu-Hsiu Museum of Art
13:30-14:00 30 Session II Inviting Local Audiences to Shape Public Programmes Claire Dobbin: International Museum Consultant, KCA London, UK
14:00-14:30 30 Session II Creative Relationships between a New Type of Museum and Its Audiences Mali Wu: Associate Professor, Graduate Institute of Interdisciplinary Art, National Kaohsiung Normal University
14:30-15:10 40 Panel Discussion II

The Strategic Benefits of Working with Local Communities

A discussion about how and why museums should include local communities, as active participants, in the development of programmes, exhibitions and initiatives. Inviting questions from the audience.

  • Claire Dobbin: International Museum Consultant, KCA London, UK
  • Mali Wu: Associate Professor, Graduate Institute of Interdisciplinary Art, National Kaohsiung Normal University
  • Hsiang Huang: CEO, Yu-Hsiu Museum of Art
  • Hung Min Tzeng: Executive officer, Kaohsiung Museum of History
  • Asif Khan: Architect and Designer, Asif Khan Ltd
15:10-15:30 20 Break    
Session 3: Creating Engaging Spaces
Chair: Yulin Lee, Director, KMFA
15:30-16:00 30 Session III Engaging Audiences with Architecture Asif Khan: Architect and Designer, Asif Khan Ltd
16:00-16:30 30 Session III Dis-play / Tectonics and Free Space Sheng-Feng Lin: Assistant Professor, Department of Architecture, Shih Chien University
16:30-17:10 40 Panel Discussion III

What Makes a Museum Space Engaging?

A discussion around the role of architecture in making museums more accessible and art more engaging, inviting questions from the audience.

  • Asif Khan: Architect and Designer, Asif Khan Ltd
  • Sheng-Feng Lin: Assistant Professor, Department of Architecture, Shih Chien University
  • Yulin Lee: Director, KMFA
  • Chien Ming Chao: Architect
17:10   End of the conference